Building a Pan-European Web3 Community & Founder Platform
How I co-built and scaled a grassroots pan-European community and startup platform supporting founders, builders, and developers across 8 cities.
Executive Summary
I co-built and scaled a pan-European community and startup platform focused on founders, builders, and developers in the blockchain ecosystem.
The objective was twofold:
- Create a trusted, grassroots community that enables education, collaboration, and real connections across Europe.
- Help technology companies and partners build authentic, long-term relationships with founders and developers—across multiple cities—without relying on traditional, high-cost marketing.
Over time, the platform grew into a distributed network spanning 8 European cities, producing 100+ events, supporting 50–60 early-stage founders, and engaging thousands of participants, while remaining highly cost-effective through partnerships and volunteer-led operations.
The Context
The blockchain ecosystem in Europe was growing rapidly, but it faced structural challenges:
- Fragmented local communities with limited cross-border collaboration
- High noise and low trust in the market
- Founders struggling to move from idea to execution and funding
- Technology companies seeking meaningful, credible access to builders and developers
There was a clear opportunity to build community as infrastructure—not just events, but a repeatable platform for learning, connection, and venture creation.
The Goal
Design and scale a platform that:
- Connects local communities into a coherent European network
- Builds trust and credibility in a high-skepticism industry
- Supports founders from idea → prototype → demo → funding
- Creates real value for partners and sponsors, not just visibility
- Operates sustainably through partnerships and volunteer leadership
The Model: Community + Programs + Partnerships
1. Community-Led Events at Scale
We built a recurring event model focused on:
- education, networking, and collaboration
- consistent quality and safe, inclusive environments
- quarterly flagship events bringing together hundreds of participants
These events ran across 8 cities including Lisbon, Berlin, Amsterdam, Rotterdam, Madrid, Barcelona, and Paris.
2. Founder & Startup Programs
Beyond events, we designed and ran startup programs in collaboration with technology partners:
- structured programs inspired by proven accelerator principles
- hands-on support for founders to validate ideas and build products
- multiple demo days connecting startups with investors (online and offline)
Across programs, we supported ~50–60 founders in bringing ideas to life and preparing for funding.
3. Partner & Sponsor Value Creation
For technology partners and sponsors, the platform offered:
- cost-effective, multi-city presence across Europe
- direct engagement with founders, developers, and builders
- long-term brand trust through education and contribution—not ads
This made community a strategic channel, not a marketing expense.
4. Grassroots Operating Model
A core strength was the operating model:
- built and led a volunteer-based core team
- empowered local leaders while maintaining shared standards
- aligned incentives around learning, contribution, and ownership
This enabled scale without heavy central overhead.
My Role
I was responsible for:
- Designing the overall platform and program structure
- Leading marketing and growth across channels (Twitter/X, LinkedIn, Telegram, Meetup, Eventbrite)
- Building partnerships and securing sponsorships for events and programs
- Shaping the narrative of a pan-European movement
- Supporting community leaders and volunteers across cities
My focus was always on systems, repeatability, and trust—not one-off success.
Results
- 100+ events delivered with partners and sponsors
- 8 cities actively participating across Europe
- Thousands of attendees engaged over time
- 50–60 founders supported through structured programs
- Multiple demo days connecting startups with investors
- Strong partner retention and recurring collaboration
All achieved through a highly cost-effective, partnership-driven model.
What This Demonstrates
This work reflects my approach to building communities and platforms that scale through trust, structure, and shared ownership.
The blockchain ecosystem in Europe faced structural challenges: fragmented local communities with limited cross-border collaboration, high noise and low trust, and founders struggling to move from idea to execution and funding.
Built community as infrastructure by creating a distributed platform connecting local communities into a coherent European network with trust, education, and real value for partners.
How We Got There
Build community-led events at scale across 8 European cities
Design founder and startup programs with partner collaboration
Create real value for technology partners and sponsors
Use grassroots, volunteer-based operating model
Focus on systems, repeatability, and long-term trust
The Results
A commitment to data-driven growth, translating strategy into tangible performance metrics.
Tools & Technologies
Interested in working together?
Let's discuss how I can help transform your marketing operations or build AI-powered systems.
Or email me directly at hello@sharonsciammas.com